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Adobe and Microsoft Join Forces to Enable Superior Customer Experiences across All Touch Points

By admin on August 15th 2015

At Adobe Summit in London, Adobe’s annual European Digital Marketing conference, Adobe (Nasdaq: ADBE) and Microsoft Corporation (Nasdaq: MSFT) today announced a strategic partnership that will redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points. The partnership will include the integration of Adobe’s industry leading Marketing Cloud Solutions with Microsoft’s best-in-class Dynamics CRM and allow brands to deliver experiences that take all customer engagements into account – from reach and acquisition to retention and loyalty. This new integration will help eliminate frustrating customer experiences that result when marketing, sales and service interactions are siloed.